Press Kits or Promo Kits

The Press Kit is the format an artist uses to promote him or herself in the music or entertainment industry by diffusing his or her art to the media. This format may be created in two ways: on print materials or electronically.

Press Kits Include:

-    Artist’s Biography
-    Photograph
-    CD (music)

In addition to the previously mentioned:

- Cover Letters
-Business Card
-Newspaper and Magazine Cut-outs
-Press Releases
-Repertoire
-Concert Programs

Companies and persons to whom you may send your PK:

-Managers
-Music Publishers
-Press
-Radio Stations
-Club Owners
-Promoters
-Record Labels
-Others